AdServing Technology

January 11, 2021

Advertising types are adapting and changing all the time. Tiger Media AdServer technology works with IAB standard sizes and supports Google compliant ads and Better Ads compliant user experiences.

Here are some of the different ad types we have developed or partnered to produce:

  • Banner Display Ads
  • PopUnders and Interstitials
  • Push Notifications
  • In-Page Push Notifications
  • PreRolls and Video Ads

Targeting and Optimization

To deliver return on investment and profitable results, accurate identification of target audiences is paramount. We built a wide variety of targeting and optimization functionality into our ad delivery software that allows a variety of segmentation.

  • Device Type Targeting (Mobile, Desktop, Tablets)
  • Geo Country Targeting
  • IP Targeting
  • Carrier Targeting
  • Connection Targeting (Wifi, Wired, Carrier)
  • Channel Targeting
  • OS Targeting
  • Browser Targeting
  • Hourly Targeting
  • Language Targeting

Software Engineering

Everything works on small scale. Our software engineering and development teams build world-leading solutions that work at large scale, serving billions of ads per day for our advertising partner brands.

  • User Interfaces and User Experience
  • Database structure and architecture
  • Data Storage and Scalability
  • Machine Learning (ML) and Artificial Intelligence (AI) development
  • Large Scale Applications
  • Networking and Infrastructure Consulting

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